Brand Comm unications Uma Wang
This project focuses on creating a brand communication strategy for Uma Wang, a fashion brand renowned for its avant-garde designs and fusion of Eastern and Western aesthetics. My work highlights the brand’s commitment to simplicity, luxury, and the philosophy of "Wabi-Sabi" — embracing imperfection and natural beauty. Through research into the brand’s audience, competitive landscape, and aesthetic values, I developed a series of social media posts and animations to enhance brand visibility and connect with a fashion-forward, sustainability-conscious audience
Art direction - Alex Kaminski
Design - Alex Kaminski
INSTAGRAM PAGE DESIGN
As part of the brand communication strategy for Uma Wang, I designed a cohesive Instagram page that reflects the brand’s minimalist yet avant-garde aesthetic. The feed emphasizes the brand’s core values of natural beauty, simplicity, and artistic individuality through a curated selection of posts. Each post is designed to engage the audience visually while reinforcing Uma Wang’s commitment to sustainability and craftsmanship. The design not only maintains brand consistency but also encourages interaction with a fashion-forward audience, creating a strong presence on social media.
