Basic Brand Identity Flashfood
Flashfood is a Canadian-based company that aims to reduce food waste and provide affordable shopping options. They have developed a mobile application called Flashfood that allows users to purchase food and other goods that are approaching their expiration date at a discounted price. This model helps retailers reduce food waste while providing consumers with an economical shopping choice.
The logo for Flashfood embodies the brand's core values and mission. The clock hand symbolizes the urgency of reducing food waste by highlighting the importance of timely delivery and consumption of food nearing expiration. The fruit represents the products offered by Flashfood, emphasizing freshness and quality. The circular arrow signifies the brand's commitment to sustainability and recycling, aligning with its goal of reducing food waste.
